Brand Gender: Increasing Brand Equity through Brand Personality eBook

Brand Gender: Increasing Brand Equity through Brand Personality eBook em PDF e outros formatos

This enter explores entrées to drive and development a variety’s most important house, its equity. Put on gender-specific, the author analyses the impact of assigning complexions and characteristics to stocks and how this can influence the management of brands on a global scale. Using detailed kinds of thing, the author argues that brands with low masculine and feminine characteristics have the lowest equity, at the same time brands with both high feminine and masculine characteristics are shown to have the strongest equity. Counting notions of androgyny in brands, this significant study reveals the different factors which can influence a variety being perceived as either masculine or feminine. Aiming to develop a comprehensive position and provide doctors with a guide to increasing the equity of their brands, this controversial and pioneering enter lays the bottom line for creating a global variety charm design.

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Brand Gender: Increasing Brand Equity through Brand Personality eBook grátis em PDF

  • Autor:
  • Editor: Palgrave Macmillan; Edição: 1st ed. 2018
  • Data de publicação:
  • Tampa: (Inglês)
  • Língua: Inglês
  • ISBN-10: 3319602187
  • ISBN-13: 978-3319602189
  • Dimensões: 14,7 x 21,1 cm
  • Peso: 789 g
  • Capa dura:
  • Series:
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  • Era:
  • Autor:
  • Preço: R$ 570,74

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