Energy Branding: Harnessing Consumer Power eBook

Energy Branding: Harnessing Consumer Power eBook em PDF e outros formatos

Demonstrating the potential of architecture strong brands in the horsepower part, this publication explores the challenges of shifting the perception of horsepower from a commodity transaction into a end user variety. Horsepower suppliers are increasingly being met with agnosticism, indicating the be hard up for a greater centralize on marketing and branding in the horsepower labor. The journalist examines both contexts of horsepower as a commodity transaction and a end user variety, as well as the perception of horsepower enjoyers across Europe. Topics discussed include green horsepower, the liberalisation of the electricity labor, and the relationship between enjoyers and directors in the horsepower wholesale. One of the first of its big, this publication cites a unique and innovative study of the flowering of branding in the horsepower labor, and yields light on future marketing strategies.

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Energy Branding: Harnessing Consumer Power eBook grátis em PDF

  • Autor:
  • Editor: Palgrave Macmillan; Edição: 1st ed. 2017
  • Data de publicação:
  • Tampa: (Inglês)
  • Língua: Inglês
  • ISBN-10: 3319571974
  • ISBN-13: 978-3319571973
  • Dimensões: 14,7 x 21,1 cm
  • Peso: 789 g
  • Capa dura:
  • Series:
  • Grau:
  • Era:
  • Autor:
  • Preço: R$ 254,53

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