Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising eBook

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising eBook em PDF e outros formatos

Itinerant Marketing is a clear, practical lodestar to harnessing the itinerant consumer and tackling the rising challenges of divided enjoyer debate across multiple screens at the synchronic. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective itinerant marketing scenario. Now that network smell around dominances take into interest itinerant waxing, no serious marketer can do without a thorough import of itinerant. The first imprint of Itinerant Marketing won the Negotiator's Preferred Award in Social Media at the Small Business Newest wrinkle's 2014 Monograph Feathers in cap. This fully revised 2nd imprint includes straightforward tellings on itinerant optimized idea, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on itinerant and www and on location-based devices, plus cutting-edge updates on advances in wearable technology, itinerant payments, cyberspace and strategies for the inconstant enjoyer migration. Multicultural with tactical checklists, easy application frameworks and powerful case study wisdoms such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Execute and Moz, if provides a full critique from value provision and technology integration to idea scenario, ready to capture fast-moving buyers on the go.

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising eBook grátis em PDF

  • Autor:
  • Editor: Kogan Page; Edição: 2
  • Data de publicação:
  • Tampa: (Inglês)
  • Língua: Inglês
  • ISBN-10: 0749479795
  • ISBN-13: 978-0749479794
  • Dimensões: 15,6 x 2,8 x 23,4 cm
  • Peso: 422 g
  • Capa dura:
  • Series:
  • Grau:
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  • Autor:
  • Preço: R$ 88,59

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